LAGUNITAS BEER
LAGUNITAS BEER
Learning about beer while … drinking beer. We’ll drink to that!
UI/UX
Visual Design
OBJECTIVE
Lagunitas was looking for a unique way to drive group brand engagement with Lagunitas Taproom visitors, while facilitating group interaction with hops-filled Lagunitas brand history and Lagunitas beer profile exploration.
SOLUTION
Mindspace created a mobile web app that was accessed through scanning “smart coasters” at Lagunitas taprooms. The app experience contained a collection of engaging mini-games to enjoy as a group to learn more about Lagunitas history as well as the wide variety of Lagunitas beer flavors.
GOOD TIMES
✌️
GOOD TIMES ✌️
GOOD FRIENDS
👊
GOOD FRIENDS 👊
GREAT BEER
🍻
GREAT BEER 🍻
