DAVID YURMAN

Telling the story of the David Yurman brand by using its own iconic heritage.

OBJECTIVE

Build two e-learning modules for new hires at David Yurman, focused on the history and heritage of the brand along with the story behind their signature cable.

SOLUTION

To reflect the importance of the cable as both a motif and signature piece for David Yurman, we built the learning modules to include the cable as a visual thread throughout.

While learning about key David Yurman milestones, learners would follow the pathway on an interactive timeline resembling the cable. Two separate cable timelines (to represent David and Sybil Yurman) started the interaction, eventually weaving together when their stories came together in real life.

Design Direction
Business Development Creative